Clicks Are There, but There Are No Leads: Where Affiliate Marketers Lose Money
One of the most painful situations in media buying: an advertising campaign is launched, money is deducted from the account properly, clicks are present in the Google Ads dashboard, but in the tracker and affiliate program — an absolute zero. The budget flies away,...MQ Blog
What to Check in an Affiliate Offer Before Launching Google Ads
Burning budget at the start of an advertising campaign often happens not because of bad creatives or harsh Google algorithms, but due to basic inattentiveness to the details of the offer itself. Based on our team’s practice, launching “blindly” wit...Google Ads Account is Not Spending: Why There Are No Impressions and What We Tested
A familiar situation: the account budget is there, all verifications are passed, the campaign status glows green (“Active”), but there are no impressions or clicks at all. The budget is stuck at zero, and traffic is not coming in. This is one of the...How Not to Trigger Google Ads: Marketing Triggers That Can Lead to Bans for Misrepresentation
In an effort to squeeze the maximum conversion out of traffic, media buyers often use aggressive marketing techniques on landing pages. However, what works brilliantly for conversion in other traffic sources can become a direct path to an account ban in Google Ads for...VPN and Antidetect for Google Ads: A Complete Guide for Media Buyers
Working with Google Ads in traffic arbitrage and affiliate marketing has long turned into an engineering task. Scaling advertising campaigns requires managing dozens or even hundreds of accounts, each of which must look to Google’s algorithms like a...Google Ads Account Suspension: Common Reasons and Prevention Tips
Running successful advertising campaigns on Google Ads requires more than a well-designed marketing strategy. One of the biggest challenges advertisers face is the risk of account suspension. Whether you’re a small business owner, an agency, or an experienced...Player Churn in the UK: Why This Case Matters for the Entire iGaming Market 📉🇬🇧
In one of my recent posts about regulation, I mentioned the UK and how offshore iGaming is getting squeezed there. It was already clear that deposits are becoming harder, trust in brands is dropping, and operator profits are stagnating. But then I came across a...🎰 What a Systematic Approach to Finding a PWA–Gambling Combo Actually Looks Like
Finally — some hands‑on material 🔧. Let’s talk about the most important thing: finding winning combos. And since right now everything is being poured exclusively through PWA, that’s where we’ll focus 👇 The biggest mistake most buyers make (at least...Google Ads Accounts: How to Match the Right Account to GEO and Time Zone 🌍
A lot of advertisers choose accounts too simplistically. They look at labels like new, aged, or spend-history and assume that is enough to make the right launch decision. But in real media buying, that is only part of the picture 👀 When you run campaigns in different...