Player Churn in the UK: Why This Case Matters for the Entire iGaming Market 📉🇬🇧
In one of my recent posts about regulation, I mentioned the UK and how offshore iGaming is getting squeezed there. It was already clear that deposits are becoming harder, trust in brands is dropping, and operator profits are stagnating. But then I came across a...Blog
🎰 What a Systematic Approach to Finding a PWA–Gambling Combo Actually Looks Like
Finally — some hands‑on material 🔧. Let’s talk about the most important thing: finding winning combos. And since right now everything is being poured exclusively through PWA, that’s where we’ll focus 👇 The biggest mistake most buyers make (at least...Google Ads Accounts: How to Match the Right Account to GEO and Time Zone 🌍
A lot of advertisers choose accounts too simplistically. They look at labels like new, aged, or spend-history and assume that is enough to make the right launch decision. But in real media buying, that is only part of the picture 👀 When you run campaigns in different...Search Partners Update and What It May Change for Traffic Quality 📣
Google has removed parked domains from the Search Partner Network 🚫🌐. At the same time, the option to include them in Content suitability has been removed as well. For advertisers running campaigns with Search Partners enabled across multiple Google Ads accounts, this...Google Ads Accounts: Why Campaigns Die in the First 24 Hours
A campaign rarely dies in the first 24 hours because of pure bad luck. More often, it dies because the setup was weak before the first click even came in. Even strong Google Ads accounts can burn fast when the fundamentals are broken 💸The offer is weak. The ad...